The Difference Between Brokerage and Software
Collin Michels1 min read
On today’s episode of CRE- The Unspoken Truth, we discuss the the difference between brokerage and software.
In the episode we flipped the script as Craig interviews myself. Listen in as we reflect on my first year as President of OneSource. We talk through what it’s really been like stepping fully into the role and building a team, making tough decisions, learning how to lead, and carrying the weight that comes with ownership.
We share the things you only learn in the arena:
- Why hiring great people never stops
- How selling software is different than selling a service
- How pressure, setbacks, and uncertainty shape you as a leader
It’s a real conversation about growth, commitment, and what I wish I knew before we started. This is the startup life without a filter.
