Negotiating With Your Own Client
Collin Michels1 min read
On today’s episode of CRE – The Unspoken Truth, we talk through negotiating with your own client. Sometimes the best thing a broker can do for a client is tell them no. In this episode, Craig gets into the uncomfortable side of representation, when a client wants something that isn’t actually good for them, and why so many brokers avoid that conversation entirely.
He walks through his own framework for pushing back without losing the client’s trust, built over 40+ years and thousands of deals.
Listen in as we talk:
- Three steps to handle every hard conversation.
- The word every broker is afraid of.
- Why every broker wants this part of the business.

