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CRE OneSource

Thought Leadership

Hard-hitting insight for brokers.

A podcast, a perspective, and original writing for commercial real estate — straight talk on the business, the craft, and the life. No punches pulled.

CRE — The Unspoken Truth

Most of what matters in this business never gets said in a conference room. Craig and Charlie Coppola say it here — tune in for The Unspoken Truth.

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Thumb – Negotiating With Your Own Client (1)

CRE – The Unspoken Truth

Negotiating With Your Own Client

On today's episode of CRE – The Unspoken Truth, we talk through negotiating with your own client. Sometimes the best thing a broker can do fo

Lessons from 10,000+ Cold Calls (FULL)

CRE – The Unspoken Truth

Lessons from 10,000+ Cold Calls

On today’s episode of CRE- The Unspoken Truth, we talk Lessons from 10000+ Cold Calls. We changed it up once again as Brock joins the...

One Observation

Our own perspective on current topics in Commercial Real Estate.

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When AI Starts to Reason, Not Just Respond

One Observation

When AI Starts to Reason, Not Just Respond

I've watched every new AI model release over the past few years and with each one I've had the same question in the back of my mind: is this

AI IN CRE

One Observation

AI in CRE

Artificial intelligence is everywhere right now. And AI is in CRE, it doesn't take genius to figure out whether to fully embrace it or...

Where is AI Slowing You Down

One Observation

Where is AI Slowing You Down

As I continue to use AI, I also think about the question "where is AI slowing you down?" I've watched a few companies go all-in on AI this

The Source

Our own original content addressing the topics that matter most to CRE brokers.

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Screenshot 2026-07-08 at 4.35.25 PM

The Source

Chop Wood Carry Water

A student comes to his master and asks: what does it take to be the best? The master's answer: chop wood, carry water.

Screenshot 2026-07-24 at 10.16.45 AM

The Source

Finding David

How do people actually find excellence? Not the idea of it. The practical, day-to-day version of it.

Screenshot 2026-07-09 at 9.57.53 AM

The Source

The Gas Station

Picture this. You drive your car down the road and you are running out of gas. You pull into the gas station, fill up, and get back on the...